EDGEWATER, N.J., April 3, 1995 -- Nature's
Elements Holding
href="(Nasdaq:NELM)" target=_new>">(Nasdaq:NELM)
announced today that as a result of its previously
announced disappointing Christmas season, it has determined to seek protection
under the Federal Bankruptcy laws.  The Company will be filing today a
petition under Chapter 11 of the United States Bankruptcy Code in the United
States Bankruptcy Court in Newark, New Jersey.

  The Company also announced its preliminary results for the fiscal fourth
quarter and the fiscal year ended January 28, 1995.  The Company posted sales
in the fourth quarter of $6,153,000 compared to $4,383,000 in the prior year's
fourth quarter, an increase of 40%.  The net loss for the fourth quarter in
the most recent year was $625,000, compared with a net profit of $312,000 in
the prior fourth quarter.  The Company's sales for the fiscal year ended
January 28, 1995 were approximately $13,000,000 and its net loss, including a
recapitalization charge of $635,000 relating to its initial public offering in
March 1994, was approximately $4,278,000.  This compares with sales for the
fiscal year ended January 29, 1994 of $9,364,000 and a net loss of

Although sales in the fiscal year ended January 28, 1995 were 39% higher than
in the prior fiscal year total expenses, which included expenses associated
with the opening of 17 new stores in October, November and December 1994, were
55% higher than in the fiscal year ended January 29, 1994.  The Company
operated 25 stores at January 29, 1994 and had 50 stores open at January 28,

  While the Company has undertaken significant cost savings measures at both
the corporate and store level, it believes the bankruptcy protection is
necessary to afford the Company the opportunity to address the problem of
certain under-performing stores.  It is currently anticipated that the Company
may close approximately 13 stores and will not open any new stores in

  Management believes that the filing of the Chapter 11 petition will assist
the company in refining the operations of what it believes to be a sound
retail concept, as demonstrated by the many stores which are operating

  /CONTACT:  Rocky Smith of Nature's Elements, 201-945-2640/